PRESS RELEASE

Shilla Beauty Loft presents specially curated pre-flight beauty services in partnership with Dior, La Prairie and SK-II, which will be available to travellers from October till the end of the year.

SINGAPORE, October 2016 – This October, leading global travel retailer The Shilla Duty Free Singapore partners three luxury beauty powerhouses, Dior, La Prairie and SK-II to launch new travel ready beauty services in celebration of Shilla Beauty Loft’s first anniversary.

The specially curated travel ready services meet different essential beauty needs that will delight travellers, including a new Dior complexion and brow makeover, the latest SK-II Radical New Age (R.N.A.) eye massage treatment as well as the signature luxurious La Prairie Platinum Forever facial treatment. All the services are thoughtfully tailored into 20 minutes of quality enjoyment to better fit the flying schedules of travellers.

“The specially curated flash beauty services at Shilla Beauty Loft have been meticulously created with travellers in mind. We believe in continually evolving our travel retail offerings, and as a Cosmetics & Perfumes operator; elevating the beauty and skincare experience is always at the forefront of our strategy. Together with our key brand partners Dior, La Prairie, and SK-II, we strive to pamper our customers with a well-rounded range of beauty express services. Whether they are in need of a beauty expert’s magical touch or to refresh themselves with a beauty ritual pre or post-travel, Shilla Beauty Loft is the perfect haven for travellers to enjoy a brief respite before catching their next flight,” Ms Raelene Johnson, Head of Global Merchandise Division, The Shilla Duty Free.

Since its opening in Singapore, The Shilla Duty Free has affirmed its position as a beauty destination at Changi Airport by offering travellers the largest selection of beauty brands with attractive savings at the best duty free prices in the region.

In line with its efforts to elevate the travel retail experience to more than just duty free shopping, The Shilla Duty Free opened Shilla Beauty Loft in October 2015, situated on the mezzanine level of their Terminal 3 Departure Central store.

Discerning beauty lovers can look forward to indulging in top-notch beauty services as they step into the exquisite interiors, where four luxury beauty brands take centre stage – Chanel Beauty Lounge, Dior Beauty House, Luxury Skincare Bar by La Prairie and SK-II PITERA™ Lounge. Shilla Beauty Loft presents a pampering range of exclusive beauty services that vastly enhance and elevate the quality of customers’ travel experience.

Together with its multi-brand travel retail offerings on the first level, The Shilla Duty Free creates the best of both worlds in shopping as it strategically aligns its products and services to different profiles of international travellers.

For more information about the travel ready beauty services, please click here.