PRESS RELEASE

SK-II Unveils the newest addition to its Anti-Aging Boutique at Singapore Changi Airport                                                                   

Singapore, 15 July 2016 – Following the success of its award-winning R.N.A. (Radical New Age) POWER boutique launched in July 2015, luxury skincare brand SK-II now brings this next generation of revolutionary science into skincare for the eyes. The global debut of the R.N.A.POWER Eye Cream, the latest addition to the R.N.A.POWER boutique, was heralded with another First-In-The-World launch at The Shilla Duty Free at Changi Airport.

“We are proud to celebrate our eighth year of enduring partnership with Changi Airport Group, and our third with The Shilla Duty Free. With the iconic First-in-the-World Launch of the R.N.A.POWER Eye Cream, we look forward to having more travelers experience the power of our multiple award-winning R.N.A.POWER anti-aging range.”  – Ms Shweta Sharma, Associate Director, Travel Retail Global, P&G

“SK-II has been a highly valued partner to The Shilla Duty Free, and we’re very excited to work with SK-II again to stage another first-in-the-world launch of the brand’s latest innovation. The Shilla Duty Free is dedicated to being the leader in offering frequent travelers highly-desired travel retail exclusives, and we foresee this revolutionary new eye cream to be in great demand by our customers, who will get first access when they shop with us.” –  Ms Raelene Johnson, Head of Global Merchandise Division, The Shilla Duty Free

 “Changi Airport Group is committed to being the vanguard of the travel retail experience and will continue to work closely with our brands to further secure our position as a world-class shopping destination. We are pleased to host yet another global premiere with SK-II in our longstanding partnership, which adds to the exceptional and unique shopping experience that we strive to bring to our valued passengers.” – Teo Chew Hoon, Senior Vice President, Airside Concession Division, Changi Airport Group

The global premiere event was attended by SK-II’s top retail partners, valued customers, as well as Singapore’s top beauty media and leading digital influencers.

6 WEEKS TO A NEW EYE DESTINY

For centuries, women have longed to make their eyes appear bigger and brighter, from Queen Cleopatra’s dramatic kohl eyeliner to modern-day beauty tricks with eye tape. With the new SK-II R.N.A.POWER Eye Cream, which holistically targets lengthwise & crosswise firmness in every corner of the eye, women no longer have to resort to these tricks.

After 15 years of research, SK-II scientists were able to prove the common belief that eyes can indeed get smaller with age – about 20% smaller on average over 15 years, from our 20s[1] – due to the lack of lengthwise and crosswise firmness around the eyes.

When lengthwise firmness (less wrinkles and fine lines) and crosswise firmness (less visible pores) are achieved, skin around the eyes is firmer and eyes look younger and brighter.

The new anti-aging SK-II R.N.A.POWER Eye Cream firms up and smoothens the eye skin surface for lengthwise & crosswise firmness, for bigger and brighter looking eyes after 6 weeks of continuous usage. With the new R.N.A.POWER Eye Cream, women of all ages now can take control of their eye destiny and achieve bigger and brighter looking eyes, with all of the gain and none of the pain.

The R.N.A.POWER Eye Cream is an addition to the current SK-II anti-aging boutique – R.N.A.POWER Cream and R.N.A.POWER Essence.

[1] Based on P&G Study among 108 Japanese females aged 15-76 as of March 2010 in March 1999 & March 2010, Japan

BIGGER AND BRIGHTER EYES FOR THE FREQUENT FLYER

To celebrate the brand’s eighth year in partnership with Changi Airport, SK-II invited renowned Chinese celebrity make-up artist, Wu Miao, from Beijing to co-host intimate sessions for top beauty media, influencers and valued customers with SK-II Ambassador and award-winning actress Rebecca Lim, at the SK-II PITERA Lounge at The Shilla Duty Free.

The SK-II PITERA Lounge, which launched in October 2015, is the brand’s first and only lounge facility located in an airport and offers a first-class sanctuary for the sophisticated jet-setter to experience SK-II’s acclaimed skincare innovations through specially designed facial and massage services.

The pair unveiled the SK-II R.N.A.POWER Eye Cream to guests, sharing their thoughts on the new innovation.

Using SK-II’s first-ever interactive product display, Wu Miao also shared his expert tips & tricks to using the R.N.A.POWER Eye Cream in addition to his SK-II skincare regimen to best bring out the eye cream’s anti-gravity benefits. Rebecca Lim and Wu Miao also shared their in-flight and travel skincare regimen by curating their in-flight beauty essentials.

Guests were then invited to personally experience the new R.N.A.POWER Eye Cream and curate their very own in-flight beauty essentials, followed by a shopping tour at The Shilla Duty Free.

Availability & Recommended Retail Price

The R.N.A.POWER Eye Cream is now exclusively available at The Shilla Duty Free in Changi Airport at an exclusive travel retail prices listed below. The R.N.A.POWER Eye Cream will be available at all SK-II counters island-wide from August onwards.

R.N.A.POWER Eye Cream 15g SGD103

R.N.A.POWER Eye Cream Duo Set SGD190

R.N.A.POWER Face & Eye Cream Set SGD257