| CATEGORY | TITLE | DATE |
|---|---|---|
| Information | THE SHILLA DUTY FREE LAUNCHES LIMITED EDITION SHISEIDO TRAVEL EXCLUSIVE SET | 2018-12-01 |
THE SHILLA DUTY FREE LAUNCHES LIMITED EDITION SHISEIDO TRAVEL EXCLUSIVE SET
The limited edition set, available exclusively at The Shilla Duty Free stores in Singapore and Hong Kong, features a localised packaging for each market. SINGAPORE, December 2018 – Leading travel retailer, The Shilla Duty Free, has launched a limited edition SHISEIDO Travel Exclusive Set comprising of the brand’s signature and best-selling products for discerning beauty travellers who are always looking for a good deal. The special edition set features three powerhouse products including the Ultimune Power Infusing Concentrate, Vital-Perfection White Revitalizing Emulsion Enriched and Vital-Perfection Lifting Mask, making it a perfect beauty collectible for travellers who love a comprehensive skincare set that comes with a range of serum, moisturiser and mask products. The limited edition set that retails at The Shilla Duty Free Singapore Changi Airport stores come in a unique local-inspired packaging specially designed for Singapore. Iconic motifs such as the Merlion, Vanda Miss Joaquim, the national flower, as well as the futuristic Supertrees of Gardens By The Bay brilliantly adorns the box’s exterior in gorgeous water colour illustrations. Special package design distributed Beauty&You by The Shilla Duty Free stores in Hong Kong features the city’s icons as well. Package design decorated by Dim sum, The Hong Kong Orchid, Chinese temple and Junk boat represents the city’s identity in beautiful manner to present exotic and unique feelings to aviation travellers departing from Hong Kong International Airport. Priced at S$422 in Singapore and HK$2,625 in Hong Kong, the limited edition SHISEIDO Travel Exclusive Set marks the global duty free store’s commitment in elevating the travel retail experience for travellers. The set will be available at The Shilla Duty Free Stores in Singapore Changi Airport and Beauty&You store in Hong Kong International Airport, while stocks last. THREE POWERHOUSE SHISEIDO PRODUCTS The Ultimune Power Infusing Concentrate is the best-selling SHISEIDO product since its inaugural launch in 2014, with one bottle sold every 13 seconds[1]. The revitalised concentrate builds on 25 years of research to deliver a seamless and effective serum. In addition, the ImuGeneration Technology™ also contains potent natural extracts that encourages skin’s ability to strengthen its own defences, even under extreme stress. The result – skin that looks smooth, supple and deeply radiant, with unwavering energy from within. Vital-Perfection White Revitalizing Emulsion Enriched is a moisturising emulsion that activates the skin functions to improve various signs of aging. It strengthens and rejuvenates skin that has become thin and toughened with age by increasing its elasticity, making it the Holy Grail product for anti-aging. The Vital-Perfection Lifting Mask is a two sheet-type mask saturated in effective ingredients that refine texture and firm facial contours for a beautiful, youthful appearance. Using Lift-Up Technology, the mask promotes quick permeation of the power-packed ingredients deep into the skin’s surface. Upon removal, skin feels fully moisturised and radiant. The product comes available in six packets. [1] Based on global sell-in data collected from January 2017–December 2017, in which 1 day is counted as 24 hours
“We are pleased to join forces with our valued partner, The Shilla Duty Free, to launch this new SHISEIDO Travel Exclusive set with customised local-inspired packaging that aims to attract our travelling customers, and at the same time, to serve as a great introduction of our best-sellers to new SHISEIDO consumers.” said Shiseido Travel Retail General Manager Asia Pacific Kenji Calméjane. “We are thrilled to collaborate with Shiseido Travel Retail to develop a Travel Exclusive Set with such a beautiful local-inspired packaging,” says Ms. Raelene Johnson, Vice President of Global Merchandising Division, The Shilla Duty Free. “We hope this set of SHISEIDO’s best sellers will delight our shoppers as we continue to bring unique offers and moments to our travel retail experiences at Changi Airport and Hong Kong International Airport by enhancing the skincare category for global travellers.” Experience the power-packed wonders of the limited edition SHISEIDO Travel Exclusive (S$422 / HK$2,625), available exclusively at The Shilla Duty Free Singapore Changi Airport Stores, and Beauty&You by The Shilla Duty Free at Hong Kong International Airport, while stocks last. About The Shilla Duty Free As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates four duty free outlets- two in downtown Seoul and Jeju and two airports in Incheon and Jeju. The newly opened store at Incheon Terminal 2 presents a “Beauty Paradise” to passengers with the retailer’s unrivalled beauty know-how on Cosmetics & Perfumes. The Shilla Duty Free is committed to growing its businesses globally, with downtown duty free stores in Phuket, Thailand, and Tokyo, Japan. With the recent initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free is the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, Hong Kong). |
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