PRESS RELEASE

THE SHILLA DUTY FREE INTRODUCES SULWHASOO GLOBAL SHILLA EXCLUSIVE: THE FIRST CARE CAPTURING MOMENT & CONCENTRATED GINSENG SKINCARE SET

Sulwhasoo launches a limited-edition set for healthy and radiant skin, available exclusively at The Shilla Duty Free.

SINGAPORE, March 2019 – This March is made special as leading travel retailer, The Shilla Duty Free, partners with luxury Korean skincare brand, Sulwhasoo, to launch a first-of-its-kind global exclusive promotion. Celebrating Sulwhasoo’s prized heritage ingredient of Korean ginseng, the collaboration rolls out the limited-edition .

A luxurious upgrade of the original Essential Trio Set also retailing at Shilla stores, the features three of Sulwhasoo’s bestsellers – the First Care Activating Serum EX Capturing Moment, Concentrated Ginseng Renewing Water, and Concentrated Ginseng Renewing Emulsion – focusing on delivering intensive anti-aging skincare solutions to revitalise the skin. Marrying modern science with traditional herbal ingredients, Sulwhasoo has spent over 50 years of research harnessing the Korean ginseng’s beneficial properties, ensuring that the miracle-working active ingredient in ginseng saponin penetrates deep into the skin for a healthy and radiant complexion.

Priced at S$256, the is an irresistible deal that comes with special gifts-with-purchase for customers in the month of March. The global exclusive set will be available only at The Shilla Duty Free stores in Singapore, Korea, and Hong Kong from 15th March, while stocks last.

INTRODUCING THE FIRST CARE CAPTURING MOMENT & CONCENTRATED GINSENG SKINCARE SET

An essential first-step serum formulated with JAUM Balancing Complex™, the First Care Activating Serum EX Capturing Moment restores skin balance, replenishes moisture, and prepares the skin for subsequent treatments throughout the regimen. For dry skin caused by aging, its refreshing formula nourishes, rejuvenates, and firms for a glowing complexion. The iconic serum is infused with the new ‘Capturing Moment’ scent, inspired by the freshness and vitality of red fruit, sure to delight the senses.

Fortified with the renewing properties of ginseng, the Concentrated Ginseng Renewing Water is an anti-aging toner that deeply locks in moisture and firms up the skin. Rich in Steamed Ginseng Water Concentrate^TM — the precious ingredient obtained by condensing the rich moisture and nutrients of ginseng, the toner glides over the skin effortlessly and keeps it feeling moisturised and supple.

The Concentrated Ginseng Renewing Emulsion is an anti-aging emulsion that provides lasting hydration with a silky-smooth finish. Loaded with the restorative goodness of the Steamed Ginseng Water Concentrate^TM, the soft-textured emulsion replenishes dry skin with moisture and nourishment.

“Just the thought of travelling fills us with excitement, because special experiences present themselves when we least expect them. We wanted to greet customers with a unique Sulwhasoo offering that they can encounter only during their travels, and as such, we are pleased to work with The Shilla Duty Free to introduce the exclusively in their stores,” said David Park, Senior Vice President, Global Travel Retail Division of Amorepacific. “This launch strengthens Amorepacific’s partnership with the leading travel retailer, and we believe that the limited-edition trio set will speak to all travellers seeking quality skincare products.”

“As a provider of fresh offerings at great value, we are delighted to partner with Sulwhasoo to be the global exclusive retailer of the ,” said Mr. Young Hoon Kim, Executive Vice President of The Shilla Duty Free. “Beyond being a retail point, Shilla hopes to elevate the travel experience through such collaborations with our valued partners, such as beauty powerhouse Amorepacific. We are confident that our customers will truly be captivated by this special set, making their journeys ever more memorable.”

Enjoy healthy, glowing skin with the (S$256), available exclusively at The Shilla Duty Free Singapore Changi Airport and other The Shilla Duty Free Asia Pacific stores from 15 March, while stocks last.

*Price reflected is correct at the time of publication.

About The Shilla Duty Free

As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates five duty free outlets- two in downtown Seoul and Jeju and three airports in Incheon, Jeju, and Gimpo. As The Shilla Duty Free began operating at Gimpo International Airport recently, it completed the “Duty Free Belt” connecting Korea’s three major gateway airports including Incheon, Jeju, and Gimpo. The store at Incheon Terminal 2 presents a “Beauty Paradise” to passengers with the retailer’s unrivalled beauty know-how on Cosmetics & Perfumes. The Shilla Duty Free is committed to growing its businesses globally, with downtown duty free stores in Phuket, Thailand, and Tokyo, Japan. With the initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free has become the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, Hong Kong).