| CATEGORY | TITLE | DATE |
|---|---|---|
| Information | THE SHILLA DUTY FREE INTRODUCES YOUR NEW TRAVEL ESSENTIAL: THE AVEDA MINI PADDLE BRUSH | 2019-04-01 |
THE SHILLA DUTY FREE INTRODUCES YOUR NEW TRAVEL ESSENTIAL: THE AVEDA MINI PADDLE BRUSH
Small but mighty: Aveda launches miniature version of bestselling Paddle Brush for style on-the-go, available exclusively at The Shilla Duty Free in the month of April. SINGAPORE, April 2019 – Leading travel retailer, The Shilla Duty Free, is thrilled to introduce the miniature version of Aveda’s bestselling Paddle Brush. Retailed exclusively at Shilla counters in Singapore and Korea for the month of April, the Aveda Mini Paddle Brush promises all the wondrous benefits of the original bestseller, but in a smaller and more compact size – making it the perfect travel companion. As a leading authority in haircare, Aveda promises to pamper hair and restore it to its full glory. Featuring extended bristles for easy detangling, the Aveda Mini Paddle Brush ($31) reduces stress to the hair and scalp during blow-drying and styling, ensuring smooth and manageable hair. Whether jetting off to the Maldives for a relaxing retreat or flying to Tokyo for a big board meeting, the Aveda Mini Paddle Brush is all you need to have good hair days, always. Petite and compact, travellers can achieve the best-tressed look with just a quick comb-through. The brush is also the perfect pocket-sized accessory for mother-child twinning! “As frequent travellers ourselves, we understand the toll that travelling can take on your beauty regimen. We’re delighted to launch a travel-friendly version of our bestselling Paddle Brush with our partner, The Shilla Duty Free. This ultra-portable mini is your trusty travel companion that will help you achieve effortless style no matter where you are.” said Karen Housman, Senior Vice President / General Manager, Travel Retail Worldwide, The Estée Lauder Companies. “The Shilla Duty Free is proud to launch the new Aveda Mini Paddle Brush – a product we are confident will speak to our travel-savvy customers,” says Mr. Young Hoon Kim, Executive Vice President of The Shilla Duty Free. “Strategic partnerships such as these are perfectly in-line with our mission to curate fresh offerings that elevate the travel retail experience. We believe this handy brush will have travellers looking their very best throughout their journeys.” Be among the first to own the all-new Aveda Mini Paddle Brush ($31), available exclusively at The Shilla Duty Free Singapore Changi Airport and other The Shilla Duty Free stores in Korea for the month of April 2019. *Price reflected is correct at the time of publication. About The Shilla Duty Free As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates five duty free outlets- two in downtown Seoul and Jeju and three airports in Incheon, Jeju, and Gimpo. As The Shilla Duty Free began operating at Gimpo International Airport recently, it completed the “Duty Free Belt” connecting Korea’s three major gateway airports including Incheon, Jeju, and Gimpo. The store at Incheon Terminal 2 presents a “Beauty Paradise” to passengers with the retailer’s unrivalled beauty know-how on Cosmetics & Perfumes. The Shilla Duty Free is committed to growing its businesses globally, with downtown duty free stores in Phuket, Thailand, and Tokyo, Japan. With the initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free has become the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, Hong Kong). |
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