| CATEGORY | TITLE | DATE |
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| Information | POLA TO OPEN FIRST AIRPORT DUTY-FREE COUNTER OUTSIDE JAPAN AT THE SHILLA DUTY FREE CHANGI AIRPORT STORE | 2019-07-01 |
POLA TO OPEN FIRST AIRPORT DUTY-FREE COUNTER OUTSIDE JAPAN AT THE SHILLA DUTY FREE CHANGI AIRPORT STORE Singapore, July 2019 – On 6 August, POLA Inc. will open their first airport duty-free store outside Japan at The Shilla Duty Free Changi Airport Store to strengthen their brand presence in the global market. Singapore Changi Airport serves as a regional hub, making The Shilla Duty Free Changi Airport Store a strategic and choice destination for POLA to reach out to the larger markets in the ASEAN region. In partnership with The Shilla Duty Free Singapore, the leading travel retailer known to redefine shopping experience with experiential and quality offerings, POLA will accelerate efforts to open new stores primarily in ASEAN countries so as to further increase the brand presence and expand travel retail business outside Japan. About POLA’s Counter At The Shilla Duty Free Changi Airport Store POLA Counters are centred around POLA’s top-of-the-line brand “B.A” and are decorated primarily in the carefully thought-out “black” design, which represents the brand’s innovative spirit. The design was created by advancing traditional styles further and creating a modern, sophisticated, and luxurious space. The counter design at The Shilla Duty Free Changi Airport Store follows the design at department stores, extending the brand’s unified look and theme, however, at the same time, this design also aims to match the travel retail environment so that customers can quickly see and enjoy the product range and best-sellers even during their short stay in the stores. The travel retail counters provide customers with the POLA brand experience even in a busy environment. The counter will be open at The Shilla Duty Free Changi Airport Store at Terminal 2. POLA’s most prestigious brand B.A –Aging care product line
POLA’s top-of-the-line “B.A” has progressed continuously by utilising the company’s latest technology since their launch in 1985, all with the aim of realising POLA’s corporate philosophy of “creating everlasting happiness among people and communities wishing for beauty and health.” The annual sales of the B.A series have surpassed 40 billion yen, and the brand awareness has been increasing rapidly in Asia, mainly in China. The sales for POLA’s travel retail business are driven by the B.A brand, such as B.A Lotion, B.A Wash, and B.A Eyezone Cream. POLA’s Travel Retail Business “We are certain that opening our new store at The Shilla Duty Free Changi Airport Store, which is the biggest hub airport in Asia, will be a great step toward increasing POLA’s brand presence,” said Tamotsu Sato, the director of POLA’s Global Business Division. “The new store will be an important step for POLA to strengthen our brand presence in the global market and further expand our business.” “The Shilla Duty Free is thrilled to welcome POLA in The Shilla Duty Free Changi Airport Store, which we believe will delight travellers with its one-of-a-kind brand experience that introduces innovative products and personalised beauty service in a modern and inviting space,” said Jeff Lee, Managing Director of The Shilla Duty Free Singapore. “The partnership with POLA is in line with our dedication to give travellers easy access to experience coveted brands, and also adds to our exciting umbrella of beauty offerings.” RETAIL PRICES Prices reflected are correct at the time of publication.
POLA products also available for purchase at iShopChangi from September 2019. About The Shilla Duty Free Since its grand opening in 2015, The Shilla Duty Free Changi Airport Store today features up to 140 Cosmetic and Perfume brands in its stores, boasting the largest collective beauty offering in Singapore with attractive prices. With more than 20 Cosmetics and Perfumes stores across the airport’s four terminals, including Shilla Beauty Loft, the first-in-the-world luxury spa concept in a duty free store, The Shilla Duty Free Singapore continually elevates the travel retail experience by offering shoppers exclusive and differentiated services that resonate with travellers. The Shilla Duty Free also operates fashion boutiques in Changi Airport such as Victoria’s Secret (Terminal 1 and 2), and two MAISON de CHRONUS watch boutiques (Terminal 3) at Changi Airport. As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates five duty free outlets- two in downtown Seoul and Jeju and three airports in Incheon, Jeju, and Gimpo. As The Shilla Duty Free began operating at Gimpo International Airport recently, it completed the “Duty Free Belt” connecting Korea’s three major gateway airports including Incheon, Jeju, and Gimpo. The store at Incheon Terminal 2 presents a “Beauty Paradise” to passengers with the retailer’s unrivalled beauty know-how on Cosmetics & Perfumes. The Shilla Duty Free is committed to growing its businesses globally, with downtown duty free stores in Phuket, Thailand, and Tokyo, Japan. With the initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free has become the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, and Hong Kong). |
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