| CATEGORY | TITLE | DATE |
|---|---|---|
| Information | SHILLA DUTY FREE INTRODUCES ITS LATEST GLOBAL EXCLUSIVE: SHISEIDO DEFENSE & CLARIFYING RADIANCE SET | 2019-03-10 |
SHILLA DUTY FREE INTRODUCES ITS LATEST GLOBAL EXCLUSIVE: SHISEIDO DEFENSE & CLARIFYING RADIANCE SET
Discover invigorated beauty with the Shiseido Defense & Clarifying Radiance Set, available exclusively at The Shilla Duty Free.
Singapore, 3 October 2019 – This September, let The Shilla Duty Free unveil your best skin with the Shiseido Defense & Clarifying Radiance Set – a global exclusive offering launched in collaboration with the Japanese beauty powerhouse, Shiseido. The set consists of three of the brand’s bestsellers – Ultimune Power Infusing Concentrate N (100ml), Ultimune Power Infusing Eye Concentrate N (15ml), and Shiseido Clarifying Cleansing Foam (125ml), to build lasting strength to defend your skin’s well-being at every moment.
Guided by the belief that true beauty is made with soul, Shiseido thoughtfully fuses Eastern wisdom and Western science in its products to define the Japanese sense of spiritual beauty. With the unique Japanese vision of beauty, Shiseido seeks to inspire young travelers to experience the world’s beauty as a way to fuel their growth through their heart, mind and soul – their Kokoro, in the Shiseido Defense & Clarifying Radiance Set.
Embracing the duality of art and science, the set is created in collaboration with Japanese artist, Shun Sasaki, to bring out the expression of Kokoro in the packaging. With his iconic style of bold lines and forms in vivid colour combinations, Shun Sasaki captures the heart of the featured countries – Singapore, Hong Kong and Korea – in contemporary patterns that highlight the beautiful cultural elements of each country. The Singapore design features the iconic Merlion and Marina Bay Sands, while the Hong Kong set features the busy streets of the metropolitan city and the Korea set spotlights on its symbolic flag. Through his unique expressions, Shun Sasaki artfully elevates the set to a collector’s item worthy to keep.
Inspiring a different kind of beauty, the Shiseido Defense & Clarifying Radiance Set takes you on a journey around the world to uncover hidden beauty and search for your Kokoro –experiencing invigorated beauty that shines from within. Launched at The Shilla Duty Free, the global exclusive set is available only at The Shilla Duty Free stores in Korea, Singapore, and Hong Kong.
INTRODUCING THE DEFENSE & CLARIFYING RADIANCE SET
Achieve refined radiance with the Shiseido Clarifying Cleansing Foam, a rich foaming cleanser that contains Micro White Powder and white clay to whisk away impurities, excess skin-dulling surface cells, pollutants and oxidised substances. Utilising InternalPowerResist Technology, the cleanser helps to remove dirt while smoothing skin’s texture.
Boost your skin with the Ultimune Power Infusing Concentrate N, a game-changing serum that improves the skin’s immunity and generates inner skin defense against multiple signs of aging and damage from external aggressors. Powered with ImuGeneration Technology™ which contains Reishi mushroom and Iris root extracts, the serum strengthens skin, leaving it looking smooth, supple and deeply radiant with unwavering energy from within.
Brighten and revitalise the delicate eye area with the Ultimune Power Infusing Eye Concentrate N. The powerful eye serum features a Smoothing Defense Complex to protect against multiple signs of aging. It also contains ImuGeneration Technology™ to reduce friction damage around the eyes and target five major eye area concerns – roughness, wrinkles, dark circles, puffiness and loss of resilience.
“It is a great pleasure to collaborate with Shiseido to introduce the Shiseido Defense & Clarifying Radiance Set to our global customers who appreciate curated travel beauty sets and enjoy a limited-edition packaging,” said Mr. Young Hoon Kim, Executive Vice President of The Shilla Duty Free. “We hope this global exclusive collectible will reinvigorate and nourish our customers’ skin, as much as it will inspire them to discover the hidden beauty around them during their travel journeys.”
“Shiseido has always valued the creation and cultivation of art, culture and beauty,” said Elisabeth Jouguelet, Vice President of Marketing & Innovation at Shiseido Travel Retail. “The ‘FindYourKokoro’ campaign offers a wonderful opportunity to expand our partnership with The Shilla Duty Free while supporting one of Japan’s most outstanding up-and-coming artists. Shun Sasaki has captured the essence of ‘Kokoro’ with his contemporary illustrations, bringing a delightful sense of place to each of the region-exclusive sets for travel retail.”
Keep your skin hydrated, firm and well-protected on-the-go with the Shiseido Defense & Clarifying Radiance Set (S$325), available exclusively at The Shilla Duty Free Singapore stores (Terminal 1 – 4), as well as other Shilla Asia Pacific stores, while stocks last. It is also available for purchase at iShopChangi.com.
About The Shilla Duty Free Since its grand opening in 2015, The Shilla Duty Free Changi Airport Store today features up to 140 Cosmetic and Perfume brands in its stores, boasting the largest collective beauty offering in Singapore with attractive prices. With more than 20 Cosmetics and Perfumes stores across the airport’s four terminals, including Shilla Beauty Loft, the first-in-the-world luxury spa concept in a duty free store, The Shilla Duty Free Singapore continually elevates the travel retail experience by offering shoppers exclusive and differentiated services that resonate with travellers. The Shilla Duty Free also operates fashion boutiques in Changi Airport such as Victoria’s Secret (Terminal 2 and 3), and two MAISON de CHRONUS watch boutiques (Terminal 3) at Changi Airport.
As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates five duty free outlets- two in downtown Seoul and Jeju and three airports in Incheon, Jeju, and Gimpo. As The Shilla Duty Free began operating at Gimpo International Airport recently, it completed the “Duty Free Belt” connecting Korea’s three major gateway airports including Incheon, Jeju, and Gimpo. The store at Incheon Terminal 2 presents a “Beauty Paradise” to passengers with the retailer’s unrivalled beauty know-how on Cosmetics & Perfumes. The Shilla Duty Free is committed to growing its businesses globally, with downtown duty free stores in Phuket, Thailand, and Tokyo, Japan. With the initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free has become the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, and Hong Kong). |
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