PRESS RELEASE

THE SHILLA DUTY FREE AND LANCÔME CAPTURE HEARTS WITH TWO LIMITED EDITION LIPSTICKS IN SHADE 196 AND AN EXCLUSIVE HEART-SHAPED POUCH – PERFECT FOR THIS LUNAR NEW YEAR AND VALENTINE’S DAY

Singapore, 15 January 2020 – Ring in the Lunar New Year and the wonderful season of love with new beauty treats! Leading travel retailer, The Shilla Duty Free, is proud to partner French luxury perfume and cosmetic house, Lancôme, to bring you its very first special 2020 line-up, the Lancôme L’Absolu Rouge Valentine’s Day Limited Edition 196 Lipsticks (S$38.60* each) in both Drama Matte and Lacquer textures, as well as an exclusive and complimentary heart-shaped pouch, available instore at Shilla with every purchase of the two lipsticks textures. Arm yourself with these best long-wear lipsticks in a lovely carrier for back-to-back Lunar New Year house visits and a smouldering date night this Valentine’s Day!

The Lancôme L’Absolu Rouge is an ultra-luxurious and hydrating lipstick range with a comfortable feel that is perfect for an all-day wear. Featuring the globally popular “Carrot Red” shade, 196, the new releases include two lip heroes, the Drama Matte 196 in a unique velvet packaging, and the Lacquer 196 – an entirely new texture that has been specially launched as a limited one-time offer this Valentine’s – for beauty lovers who are looking to create a lasting impression. Set your love on fire and join in what Lancôme has coined the “Carrot Craze” around Asia and the globe, as you exude your fiery passion with the orange red tone make-up!

“This marks our very first Shilla line-up for 2020, and we’re pleased to excite our customers with the Lancôme L’Absolu Rouge Valentine’s Day Limited Edition 196 Lipsticks that are perfect for the upcoming festivities,” said Mr. Young Hoon Kim, Executive Vice President of The Shilla Duty Free. “We hope to further delight shoppers who purchase both lipsticks with an exclusive heart-shaped pouch that’s delicately small yet roomy enough to keep their favourite lippies in their purse during this season of non-stop merry making!”

Get the most kissable lips with the Lancôme L’Absolu Rouge Valentine’s Day Limited Edition Lipsticks (S$38.60* each) and receive an exclusive heart-shaped pouch with the purchase of two 196 lipsticks (Drama Matte and Lacquer) at The Shilla Duty Free’s Asia Pacific stores including Korea, Singapore and Hong Kong from 15 January 2020, while stocks last.

The lipsticks will also available for purchase at iShopChangi.com from the end of January 2020.

*Price reflected is correct at the time of publication.

About The Shilla Duty Free

Since its grand opening in 2015, The Shilla Duty Free Changi Airport Store today features up to 140 Cosmetic and Perfume brands in its stores, boasting the largest collective beauty offering in Singapore with attractive prices. With more than 20 Cosmetics and Perfumes stores across the airport’s four terminals, including Shilla Beauty Loft, the first-in-the-world luxury spa concept in a duty free store, The Shilla Duty Free Singapore continually elevates the travel retail experience by offering shoppers exclusive and differentiated services that resonate with travellers. The Shilla Duty Free also operates fashion boutiques in Changi Airport such as Victoria’s Secret (Terminal 2 and 3), and two MAISON de CHRONUS watch boutiques (Terminal 3) at Changi Airport.

As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates five duty free outlets- two in downtown Seoul and Jeju and three airports in Incheon, Jeju, and Gimpo. As The Shilla Duty Free began operating at Gimpo International Airport recently, it completed the “Duty Free Belt” connecting Korea’s three major gateway airports including Incheon, Jeju, and Gimpo. The store at Incheon Terminal 2 presents a “Beauty Paradise” to passengers with the retailer’s unrivalled beauty know-how on Cosmetics & Perfumes. The Shilla Duty Free is committed to growing its businesses globally, with downtown duty free stores in Phuket, Thailand, and Tokyo, Japan. With the initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free has become the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, and Hong Kong). In 2019, The Shilla Duty Free opened its stores in the north side of MIA (Macau International Airport).