PRESS RELEASE

SINGAPORE, 10 February 2015 – Global leading travel retailer, The Shilla Duty Free, marks a historical milestone today, with the official launch of its 19 Cosmetics and Perfumes stores across the Singapore Changi Airport’s three terminals. Here in Singapore to participate in the launch festivities were Korean pop stars, TVXQ, and Chinese Actress, Model, Angelababy, the stores’ official ambassadors.With 182 Cosmetics and Perfume brands, The Shilla Duty Free boasts the largest collective beauty offering in Singapore with attractive prices up to 40% more affordable than in the city. Retailing over 80 brands that are exclusive to The Shilla Duty Free at Singapore Changi Airport, 26 of which are brands new to the Singapore market, the stores also features popular international brands such as Jo Malone, Giorgio Armani cosmetics, NARS, Burberry cosmetics, Makeup Forever, Clarisonic and Fresh.With the undeniable influence of the Korean wave and growing demand for these beauty products amongst Asian travelers, The Shilla Duty Free Changi Airport stores also introduce the widest variety of skincare and cosmetics brands from its homeland, setting up the world’s first K-Cosmetics hub outside of South Korea. Shoppers can now look forward to a range of over 35 Korean cosmetic products, including popular brands such as Sulwhasoo, Whoo, Laneige, It’s skin.The highly popular Korean brand Whoo is exclusively available at Singapore Changi Airport. Airport patrons who are not travelling would now also be able to purchase products from its new flagship store at the Terminal 1 Departure Check-In Hall.As part of the Grand Launch event, The Shilla Duty Free Ambassadors, TVXQ and Angelababy held at an exclusive fan engagement event at the Terminal 3 Departure Hall. Participating fans were given the opportunity to meet their stars up close and receive exclusive The Shilla Duty Free giveaways.The Shilla Duty Free Singapore’s stores are specially designed to provide customers with the best beauty shopping experience at a duty free store. Embracing a hierarchical in-store layout, major cosmetic brands are given larger areas at the back of the store, allowing customers to easily identify their favourite brands and browse the latest products and promotions along the way. Beauty and luxury go hand-in-hand as these brands are set-up as mini themed shop-in-shops, creating a visually appealing pathway for consumers to walk through the world’s renowned beauty brands’ ‘mini-boutiques’ in one store.