PRESS RELEASE

ENTER THE EXQUISITE WORLD OF GUERLAIN PERFUMERY
AT AN EXCLUSIVE OUTPOST AT THE SHILLA DUTY FREE
IN SINGAPORE CHANGI AIRPORT

Singapore, 8 March 2017 – This March, The Shilla Duty Free and Changi Airport have jointly partnered Guerlain to host an exclusive Outpost to commemorate the launch of the brand’s new fragrance – Mon Guerlain.

Committed to continuously present unique and coveted shopping experiences, The Shilla Duty Free is delighted to unveil the exclusive Mon Guerlain Outpost that will be located beside its Terminal 1 Cosmetics & Perfumes central store at the transit departure hall of Singapore Changi Airport from 1 March to 12 April 2017.

EMBARK ON A MULTI-SENSORY JOURNEY AT THE MON GUERLAIN PERFUME WORKSHOP

For the first time in the history of Guerlain, travellers will get a rare glimpse of the brand’s DNA and heritage through its largest-scale Outpost event. The captivating olfactory journey of Mon Guerlain begins with an opulent Fragrance Organ display where travellers can gain compelling insights and discover the story behind the Mon Guerlain fragrance and how its unique composition came to be.

Mon Guerlain is dreamt up by Thierry Wasser, the fifth Guerlain perfumer whose astonishing olfactory abilities earned him the rights to become the “chosen one” to continue the illustrious work of his predecessors. Created for the extraordinary, sincere and authentic woman, the Mon Guerlain fragrance begins with the base notes of Tahitensis Vanilla that is joined by the subtle notes of Carla Lavender, Sambac Jasmine and Santalum Album Sandalwood. The result is an exceptional fragrance that reconciles the divide and ambiguity of masculine and feminine scents. Mon Guerlain comes beautifully encased in a quadrilobe bottle, an iconic design that owes its name to its unique stopper, formed from a solid piece to attain the shape that resembles four lobes.

Angelina Jolie is the muse who inspired the birth of Mon Guerlain, and her love for tattoos is widely celebrated through the new fragrance. Perfume is likened to having an invisible tattoo on the skin, and drawing on this unique concept, a Guerlain Tattoo Atelier has been specially created at the Outpost to complement and deliver a unique experience to travellers. A tattoo artist will be present at selected timings to create beautiful gold tattoo art that expresses the spirit and DNA of Mon Guerlain. Travellers can choose from six preset Guerlain flash tattoos or even enjoy a customised hand-drawn gold tattoo adapted from preset designs.

In addition, travellers are also in for a riveting treat as the Fragrance Organ display includes a grand showcase of the limited edition Mon Guerlain Bee Bottles, an exclusive exhibit at this Outpost which is also available for sale. An emblematic symbol of the Guerlain House, the Bee bottle pays tribute to the beauty, elegance and charm of Her Majesty Empress Eugénie, wife of Napoleon III. Embodying extreme precision and refinement, each Bee bottle is painstakingly dressed in baudruche and embellished with silk cords by the skilful hands of Guerlain’s nimble-fingered craftsmen.

“Guerlain is thrilled to present its first-ever Outpost at Singapore Changi Airport. Mon Guerlain is a fragrance that embodies modern femininity and we believe that this collection will greatly resonate with the stylish globe-trotter and become a must-have essential in their beauty kit.” Caroline Teichteil, Regional Director Travel Retail Asia, Guerlain.

“The innovative and interactive concept of the Guerlain outpost will further elevate the retail experience at Changi. Whether it is exploring the exclusive exhibition of the Mon Guerlain Bee Bottles, or visiting the Guerlain Tattoo Atelier, travellers can expect a personalised shopping experience filled with surprises,” said Teo Chew Hoon, Changi Airport Group’s Senior Vice President of Airside Concessions.

“The Shilla Duty Free has always been committed to working closely with Changi Airport and our brand partners to present exciting experiences for our global shoppers. The Mon Guerlain Outpost offers activities that give travellers an immersive, multi-sensory experience. We are also thrilled to educate shoppers about the artisanal craft behind Guerlain’s fragrance-making as they discover the intricacies of the perfumery world through the eyes its perfumer,” Ms Raelene Johnson, Head of Global Merchandise Division, The Shilla Duty Free.

RECOMMENDED TRAVEL RETAIL PRICES

50ml Mon Guerlain EDP Fragrance – S$133.00

100ml Mon Guerlain EDP Fragrance – S$189.00

250ml /500ml / 1l Mon Guerlain Bee Bottle – Prices start from S$620.00

EXCLUSIVE PROMOTIONS BY THE SHILLA DUTY FREE

Tier 1
Customers will receive a miniature Mon Guerlain EDP fragrance (5ml) with every purchase of the 50ml Mon Guerlain EDP fragrance.

Tier 2
Customers will receive a miniature Mon Guerlain EDP fragrance (5ml) and body lotion (30ml) with every purchase of the 100ml Mon Guerlain EDP fragrance.

Tier 3
Customers will receive a miniature Mon Guerlain EDP fragrance (5ml), body lotion (30ml) and mini candle with a minimum spending of S$430 (including a Mon Guerlain EDP fragrance of any size).

EXCLUSIVE PROMOTION BY ISHOPCHANGI.COM
Customers will receive a Mon Guerlain EDP miniature and an exclusive Guerlain bracelet with any purchase of the Mon Guerlain EDP fragrances (50ml or 100ml).