THE SHILLA DUTY FREE SINGAPORE UNVEILS EXCITING NEW BRANDS, AND A REFRESHED MODERN TROPICAL FACADE AT TERMINAL 3 DEPARTURE CHECK-IN HALL STORE FOR AN ENHANCED SHOPPER EXPERIENCE
The Shilla Duty Free Singapore’s newly revamped Terminal 3 Departure Check-in Hall store offers travellers a convenient and unique shopping experience with the debut of new beauty brands and a tropical-themed interior.
SINGAPORE, 6 December 2019 – Leading travel retailer, The Shilla Duty Free, steps up its commitment to elevate the travel retail experience by unveiling a covetable line-up of new brands and its refreshed retail space at the Terminal 3 (T3) Departure Check-in Hall store (Public Area) with a modern tropical look.
Marking its 5th anniversary milestone in Changi Airport, The Shilla Duty Free reinforces its leading position as a global authority in beauty travel retail by introducing trendy concepts and a wide array of prestige cosmetic and perfume brands at attractive price points to serve the evolving demands of customers.
Guided by this consumer-centric vision, The Shilla Duty Free continues to enrich its offerings by bringing in a carefully curated selection of Korean, local and international brands, ranging from well-established names such as Banyan Tree and Too Faced to cult beauty favourites including COSRX and Too Cool For School, to selected stores across all terminals.
New Brands (All brands are available on iShopChangi)
| Availability |
Brand |
Brand |
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T3 Departure Check-in Hall store
(Public Area)
T3 Departure Check-in Hall store
(Public Area)
T3 Departure Check-in Hall store
(Public Area)
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Too Cool For School
Art Class By Rodin |
Focused on creative experimentation and contemporary culture, Korean artistic cosmetic brand Too Cool For School combines hard-working formulas and playful packaging to bring unique and innovative beauty products for the free-spirited and charmingly cool women.
Embodying the spirit of experimental art, the brand’s popular makeup line Art Class is famed for the Art Class By Rodin Shading Contour Kit that is inspired by the master sculptor, Rodin. Besides Art Class, Too Cool For School’s well-loved skincare line, the Egg Line, is also available in-store.
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| COSRX
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Cult-favourite Korean skincare brand COSRX is devoted to enabling individuals find their true beauty by providing customised solutions for customers’ specific skin concerns.
Marking its official launch at The Shilla Duty Free, the brand introduces a new line of six products – AC Collection, an effective acne care collection that provides calming centella-based solutions for acne-prone skin. Other than the new AC Collection, customers can expect a comprehensive range of 27 products ranging from cleansers to moisturisers and even special spot treatments in the store.
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| JM Solution
Honey Luminous Royal Propolis Series
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Standing for “Journey to Miracle Solution”, total skincare brand JM Solution scours the world for precious and exceptional ingredients to present efficacious head-to-toe skincare treatments. The Shilla Duty Free store showcases 15 of JM Solution’s bestsellers including the top-selling Honey Luminous Royal Propolis Mask, a nourishing sheet mask packed with propolis and honey, and the newly launched Active Sleeping Cream, a two-in-one sleeping mask and moisturising cream that contains four active ingredients – pink snail, bird’s nest, jellyfish and golden caviar for a healthy glow.
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| Banyan Tree
Coconut and Seaweed Mineral Sunscreen SPF 30 PA+++ |
Rooted in the reinvigorating power of aromatherapy, luxury hospitality group Banyan Tree’s natural and responsibly-sourced bath, body and home offerings are inspired by Banyan Tree Spa treatments drawn from time-honoured Asian wisdom and remedies.
Modern and sophisticated customers will be thrilled to find Banyan Tree’s environmentally-friendly sun care products such as the coral reef-safe Coconut and Seaweed Mineral Sunscreen SPF 30 PA+++, as well as pampering wellness products like the Lavender Bergamot Sleep Enhancer, perfect for creating an oasis of rest and rejuvenation at home.
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| COSME J-COS
Chacott Finishing Powder |
Japan’s biggest beauty review platform COSME brings in some of the highly sought-after Japanese cosmetic products for global customers to enjoy the best of Japanese beauty.
Customers can look out for the Chacott Finishing Powder, a long-lasting loose powder, from Chacott For Professional that is known for its impressive stage makeup range. Other interesting offerings include the Makanai Gold Leaf Face Mask, Cosme Nippon Root Vegetable Face Mask and CLUB MAKE S Powder White #Floral Scent.
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T3 Departure North store (Transit Area)
T3 Departure North store (Transit Area) |
Too Faced
Diamond Light Highlighter
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All about unapologetic glamour and femininity, Too Faced is a cruelty-free cosmetic brand that celebrates individuality and empowers women with transformative products.
Encouraging girls to have fun with makeup, customers can look forward to a magical wonderland of juicy offerings such as the Diamond Light Highlighter, a one-of-a-kind highlighter infused with real crushed diamond powder to light up the complexion with pure radiance, and the Sweet Peach Eyeshadow Palette, that allows the creation of endless looks with a gorgeous range of shades infused with the sweet scent and skin-loving essence of peach.
Too Faced will be launched in-store at a later date.
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| First Aid Beauty
Ultra Repair Cream Duo
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First Aid Beauty is a no-frills skincare brand dedicated to restore the skin to its absolute best with everyday essentials and targeted skincare solutions in feel-good textures.
Customers can get their hands on value-for-money bestseller sets such as the Ultra Repair Cream Duo, a head-to-toe moisturiser that provides instant relief and hydration for dry and distressed skin.
Customers who purchase at least $80 of First Aid Beauty products will receive the First Aid Beauty Face Cleanser (worth $27.70 on iShopChangi).
First Aid Beauty will be launched in-store at a later date.
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T1 Central store (Transit Area)
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VIDIVICI
Perfect V.Fit Cushion
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VIDIVICI was created by one of Korea’s first makeup specialists with the goal of allowing anyone to apply makeup easily and enjoy the process at the same time.
A young brand that has seen great success in China, the launch in The Shilla Duty Free Singapore marks VIDIVICI’s expansion into the Southeast Asian market. Star products that customers can expect in-store range from a cream gel textured cushion foundation, the Perfect V.Fit Cushion, to a shine-controlling and hydrating daily sunscreen, the UV Essence Veil.
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T1 Arrival West,
T2 Arrival North,
T3 Arrival South store |
AGE 20’s |
Founded with a motto to “Express the most beautiful time of all women”, K-beauty brand AGE 20’s strives to give women the flawless skin of twenty years old by developing products packed with potent ingredients that are rich in vitality and energy.
The brand’s bestsellers – Signature Essence Cover Pact, a long-wearing cushion pact infused with AGE 20’s special 71% essence to cover skin imperfections, and Signature Essence Cover BB, a BB cream that replenishes the skin’s moisture content and covers imperfections effectively, is bound to be a definite hit amongst young and mature shoppers alike.
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T1, T2, T3 Central store |
Annick Goutal |
Founded by French perfumer Annick Goutal, the eponymous perfume brand expertly distils memories and emotions into fragrances, with each unique creation representing a treasured emotion.
Taste-craving travellers will be able to appreciate a refined collection of exquisite fragrances such as the Goutal Un Matin d’Orage Eau de Parfum which evokes the dewy scent of a gardenia after storm. Besides being taken on a scented journey, travellers can also indulge in a luxurious self-care experience by taking home the brand’s body products such as the Universelle Body Cream, a delectably smooth cream enriched with shea butter and oil to deeply nourish the skin.
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A Refreshed T3 Departure Check-in Hall Store
To complement its unrivalled product offerings, the T3 Departure Check-in Hall store is given a facelift to create an inviting retail environment for customers to enjoy a seamless and unique shopping experience with easy access to the highly-anticipated new brands.
Drawing inspirations from tropical Singapore, the store interior evokes the island’s verdant surrounds with its earthy hues of warm woods and soothing whites. With white brick walls centred by a foliage motif feature wall framing the Travel Exclusive curated zone, the naturalistic accents pay homage to Singapore as a garden city, setting a relaxing atmosphere for customers to immerse in while discovering new brands. Decked with brass pendant lamps and wooden shelves, the striking juxtaposition of wood and metal adds a modern touch while injecting character to the space.
Experience the best in travel retail shopping at The Shilla Duty Free Singapore – whether you’re browsing at the new and improved T3 Departure Check-in Hall store and stores across all terminals, or online shopping on iShopChangi.com, get ready to be blown away by the leading travel retailer’s impressive curation of iconic and new brands at attractive prices.
About The Shilla Duty Free
Since its grand opening in 2015, The Shilla Duty Free Changi Airport Store today features up to 140 Cosmetic and Perfume brands in its stores, boasting the largest collective beauty offering in Singapore with attractive prices. With more than 20 Cosmetics and Perfumes stores across the airport’s four terminals, including Shilla Beauty Loft, the first-in-the-world luxury spa concept in a duty free store, The Shilla Duty Free Singapore continually elevates the travel retail experience by offering shoppers exclusive and differentiated services that resonate with travellers. The Shilla Duty Free also operates fashion boutiques in Changi Airport such as Victoria’s Secret (Terminal 2 and 3), and two MAISON de CHRONUS watch boutiques (Terminal 3) at Changi Airport.
As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates five duty free outlets- two in downtown Seoul and Jeju and three airports in Incheon, Jeju, and Gimpo. As The Shilla Duty Free began operating at Gimpo International Airport recently, it completed the “Duty Free Belt” connecting Korea’s three major gateway airports including Incheon, Jeju, and Gimpo. The store at Incheon Terminal 2 presents a “Beauty Paradise” to passengers with the retailer’s unrivalled beauty know-how on Cosmetics & Perfumes. The Shilla Duty Free is committed to growing its businesses globally, with downtown duty free stores in Phuket, Thailand, and Tokyo, Japan. With the initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free has become the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, and Hong Kong). In 2019, The Shilla Duty Free opened its stores in the north side of MIA (Macau International Airport).
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