PRESS RELEASE

Singapore, 23 March 2015 – The Shilla Duty Free at Singapore Changi Airport is the first Airport in the World to launch Valeur Absolue, the latest fragrance brand to be introduced by the Arden Group. According to the brand creator, Valeur Absolue gives new meaning to perfume wearing, by combining the pleasure of wearing it with the beneficial effects of natural active ingredients, which will enhance the essential emotions of well-being for the female wearer.Available in a range of five fine and distinctive fragrances, Valeur Absolue are made from the highest quality ingredients. The addition of essential oils makes the fragrance its unique quality, a beta-endorphin booster and oligo-elements. They are perfumes bursting with well-being. The names of the fragrances – Harmonie, Sensualité, Joie-Eclat, Sérénitude and Confiance, are mood-related and each contains Areaumat Perpetua™, a natural extract of the Immortelle flower, which stimulates the release of beta-endorphins, known as ‘well-being’ molecules. Different combinations of essential oils provide relaxing and revitalising effects and oligo-elements offer energising and stimulating qualities, all combined within exceptionally fine fragrance formulas. Valeur Absolue is now available at The Shilla Duty Free Cosmetics & Perfumes stores located at Changi Airport Terminal 1, 2 & 3 Departure Transit Hall.