PRESS RELEASE

Singapore, 14 August 2015 – Miu Miu has launched its debut fragrance exclusively at The Shilla Duty Free in Changi Airport.
The global travel retail exclusive launch, from 1 – 31 August 2015, is part of The Shilla Duty Free’s commitment to continuously present unique and coveted travel exclusives, and to provide world-class shopping experiences to its consumers.

The Shilla Duty Free strives to expand the experience of Cosmetics & Perfumes to beyond product purchases. Strong partnerships with key brands have resulted in a series of global launches in the form of brand Outposts in Changi Airport. Similarly,
for the launch of Miu Miu’s signature fragrance, a special Outpost has been set up beside the Terminal 1 Cosmetics & Perfumes Central Store in the Transit Departure area from 12 August to 6 September 2015.
Travellers can be amongst the first to experience the Miu Miu fragrance as well as to get their bottles personalised with their initials at the Miu Miu Outpost.

Miu Miu Eau de Parfum is a fragrance in contrast. Daniela Andrier, the Perfumer creates a scent which starts with an elegant, sensual floral, lily of the valley, composed of real jasmine, real rose absolute, and synthetic green notes. The soft, fresh, ingénue scent is set against a deep earth-toned background: the wood and pepper of Akigalawood®, an extract of Patchouli.

Like the fragrance itself, the Miu Miu bottle is a contradiction in terms. The sensual soft blue-pillowed opaque glass – reminiscent of Miu Miu’s signature matelassé – with white matte collar is simultaneously traditional and pop.
The translucent red disk gives a playful, graphic, outré quality; the warm tone complementing the cool of the bottle.
The overall effect is youthful and feminine but also that of a slightly exaggerated elegance: a vaguely-remembered dream re-rendered in vivid Technicolor.

Be one of the first in the world to own the new Miu Miu fragrance at The Shilla Duty Free in Changi Airport from 1 August 2015.