Brands

Founded in 1976, twin sisters, Jean and Jane Ford Danielson opened their first boutique – Face Place in San Francisco’s Mission District. In 1990, Face Place officially changed its name to the “oh-so-pinky-famous” Benefit! Benefit provides instant beauty solutions to solve every woman’s beauty dilemmas and we believe that women are the most beautiful when they laugh and smile and that is why we say…”laughter is the best cosmetic, so grin and wear it!”