PRESS RELEASE

THE SHILLA DUTY FREE IS THE EXCLUSIVE RETAILER OF LA PRAIRIE’S MAGICAL SKIN CAVIAR ESSENCE-IN-LOTION, 250ML

LA PRAIRIE INTRODUCES AN EXCLUSIVE TRAVEL-RETAIL VERSION OF ITS SKIN
CAVIAR ESSENCE-IN-LOTION

Prestigious beauty brand La Prairie unveils its signature Skin Caviar Essence-in-Lotion
in an exclusive 250ml packaging, available only at The Shilla Duty Free.

SINGAPORE, February 2018 – Leading travel retailer, The Shilla Duty Free, introduced a special, 250 ml-size bottle of La Prairie’s Skin Caviar Essence-in-Lotion, available exclusively at Shilla. The treatment essence is exclusively retailed at The Shilla Duty Free Singapore in Changi Airport, as well as other Shilla Duty Free stores in Korea, Hong Kong, Phuket, and Macau over a one-year period. This marks the first of such collaborations between the travel retailer and La Prairie, the leader in luxury skincare. 

LA PRAIRIE: FROM CAVIAR TO ETERNAL BEAUTY

For centuries, caviar has been known to be a magical source of dense, rich nutrients. Scarce and coveted, caviar is a precious ingredient, sought after for its prestige, and for its power to enrich and regenerate skin. More than 25 years ago, La Prairie journeyed to the depths of the sea to capture precious caviar beads and harness their rare restorative powers. The result was the wonder of Skin Caviar, created with potent ingredients from caviar. A legend was born.

LA PRAIRIE SKIN CAVIAR ESSENCE-IN-LOTION

A light-textured formula featuring powerful ingredients to ensure timeless beauty.

from caviar to water

The phenomenon of caviar, at the heart La Prairie’s iconic collection, is today reinterpreted in a new, delicate and luxurious way. For the first time ever, La Prairie scientists have used a perfected steam distillation process to capture caviar components in a pure and crystal-clear, active fluid. Whereas classic lotions contain regular water, Skin Caviar Essence-in-Lotion is made with exclusive caviar water, the distillate obtained through the steam distillation of caviar beads. Caviar water complements the properties of La Prairie’s rare and precious caviar extract, known for its firming and lifting benefits.

from caviar to a new beauty ritual

Gentle, yet highly effective, Skin Caviar Essence-in-Lotion is the quintessential new call for skin’s beauty. Developed to be the prime step of the skincare treatment regimen before applying serum, Skin Caviar Essence-in-Lotion breaks the codes of skincare lotions. Leaving the skin refined, firmer and perfectly moisturized, it is the new prerequisite of the daily ritual for an increased performance of the routine.

“We are very excited to collaborate with The Shilla Duty Free to introduce a special edition of our signature treatment essence, Skin Caviar Essence-In-Lotion, available exclusively in Shilla stores worldwide. The 250ml size comes with a pump mechanism and gives the client the luxury of choice. At La Prairie we strongly believe that this exclusive offer has elevated our partnership with The Shilla Duty Free to a new level and we are proud to have such a strong retailer at our side.” said Mr. Laurent Marteau, Vice President of Global Travel Retail, La Prairie Group.

“We are thrilled to be working with La Prairie, one of the most luxurious and esteemed skincare brands around, to make The Shilla Duty Free the only retailer in the world to offer beauty lovers the 250ml edition of the La Prairie Skin Caviar Essence-in-Lotion. This collaboration is a testament to the strength of our partnerships with the brands we house. We are dedicated to offering products that are exclusive to travellers, and this is only the first in the line-up of exclusives we will continue to add to the Shilla experience this year.” says Ms Raelene Johnson, Vice President of Global Merchandising Division, The Shilla Duty Free.

Treat your skin to a world of delights with the La Prairie Skin Caviar Essence-in-Lotion, 250ml (SGD $478.40), available exclusively in Singapore at The Shilla Duty Free Changi Airport , and other Shilla Duty Free stores in Korea,  Hong Kong, Phuket, and Macau.