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| Event, Information | SK-II Celebrates the Global Launch Debut of R.N.A. Power | 2015-07-15 |
Singapore, 15 July 2015 – Inspired by women around the world who have answered the call to #changedestiny, SK-II once again pushes the boundaries of anti-aging science. SK-II unveiled, for the first time globally, the brand’s next generation anti-aging boutique – the NEW SK-II R.N.A. Power (Radical New Age), which includes the R.N.A. Power and the R.N.A. Power Essence. This First-In-The-World launch kicked off yet another event as part of a longstanding partnership with Changi Airport Group and The Shilla Duty Free.The global launch was attended by SK-II’s top retail partners, valued customers, as well as Singapore’s leading digital influencers, and key travel retail and beauty media. With R.N.A Power, women of any age can take control of their destiny to achieve youthful, lengthwise x crosswise firm skin that looks and feels great from every angle. The R.N.A. Power range will replace core products from the current SK-II anti-aging boutique – STEMPOWER and STEMPOWER Essence.In line with the recent spike in Singaporean travelers, SK-II celebrated the savvy modern jetsetter. The brand brought together three popular and well-travelled personalities to share their multi-city fashion mantras and beauty must-haves.Award-winning Singaporean actress and SK-II Ambassador Rebecca Lim, and Singaporean social media influencer and travel writer, Christabel Chua each presented a curated collection of their travel must-haves inspired by their favourite cities and seasons. They also shared insights to their personal skin concerns caused by frequent travel, and their secret to timeless skin and style on-the-go. Guests were then invited to get up close and personal with the travel must-have collections, and personally experience the new SK-II R.N.A. Power and R.N.A. Power Essence.
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