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| Information | SHILLA DUTY FREE INTRODUCES ITS LATEST GLOBAL EXCLUSIVE: MAKE UP FOR EVER PRO FINISH DUO | 2019-08-01 |
SHILLA DUTY FREE INTRODUCES ITS LATEST GLOBAL EXCLUSIVE: MAKE UP FOR EVER PRO FINISH DUO
Achieve a long-wearing and flawless complexion with MAKE UP FOR EVER Pro Finish, now available in an exclusive duo set, only at The Shilla Duty Free. Singapore, August 2019 – This August, The Shilla Duty Free lets you create camera-ready make-up looks with the revered French cosmetics brand, MAKE UP FOR EVER. The leading travel retailer has partnered with the beauty brand to launch the Pro Finish Duo, a delightful duo set consisting of a pair of multi-use compact foundation featuring the brand’s most popular shade. Influenced by the “Life is A Stage” philosophy, MAKE UP FOR EVER invites its tribe of beauty enthusiasts to unleash their creativity and reveal their inner artist to free their personality and discover their true selves. Combining technical innovation and unparalleled artistry, MAKE UP FOR EVER creates high-performance products for self-transformation and continues to push the boundaries of makeup. With the Pro Finish Multi-Use Powder Foundation, MAKE UP FOR EVER has elevated a foundation to be truly customisable and for multi-use – a breakthrough product that is testament to the brand’s constant innovation. Achieve a professional base with the MAKE UP FOR EVER Pro Finish Duo, a global exclusive set available only at The Shilla Duty Free stores in Korea, Singapore, and Hong Kong, while stocks last. INTRODUCING THE PRO FINISH DUO
Comprising a pair of versatile compact foundations in MAKE UP FOR EVER’s most popular shade #113 Neutral Porcelain, the Pro Finish Duo can be applied as a foundation or setting powder – perfect for on-the-go application and touch-ups throughout the day. Enriched with hydrating ingredients, Pro Finish corrects and evens your complexion without drying the skin. Infused with exclusive bio-mimetic coated pigments, the unique formula allows for buildable coverage with a natural matte finish. Its lightweight and non-chalky texture easily blends in with your natural skin tone for a flawless, professional result in just minutes, providing long-lasting coverage all day long. “MAKE UP FOR EVER is excited to unveil our first Shilla Duty Free Global Exclusive TREX, featuring one of our best-selling products, Pro Finish Multi-Use Powder Foundation. We look forward to a successful launch and to strengthen our partnership with The Shilla Duty Free with more brand collaborations in the future,” said Ms. Cheryl Yeow, Brand General Manager of MAKE UP FOR EVER Travel Retail Asia Pacific. “It is our pleasure to collaborate with MAKE UP FOR EVER to introduce the Pro Finish Duo travel exclusive set. MAKE UP FOR EVER is known for its innovative products and time-tested formulas, and this matches our desire in bringing quality and unique beauty offerings to our beloved customers,” said Mr. Young Hoon Kim, Executive Vice President of The Shilla Duty Free. “We hope to elevate our customers’ travel experiences with this versatile duo set that allows them to create star-worthy look during their travels.” Look picture-perfect with the MAKE UP FOR EVER Pro Finish Duo, now available exclusively at The Shilla Duty Free Changi Airport and other Asia Pacific stores, while stocks last. It is also available for purchase at iShopChangi. About The Shilla Duty Free Since its grand opening in 2015, The Shilla Duty Free Changi Airport Store today features up to 140 Cosmetic and Perfume brands in its stores, boasting the largest collective beauty offering in Singapore with attractive prices. With more than 20 Cosmetics and Perfumes stores across the airport’s four terminals, including Shilla Beauty Loft, the first-in-the-world luxury spa concept in a duty free store, The Shilla Duty Free Singapore continually elevates the travel retail experience by offering shoppers exclusive and differentiated services that resonate with travellers. The Shilla Duty Free also operates fashion boutiques in Changi Airport such as Victoria’s Secret (Terminal 2 and 3), and two MAISON de CHRONUS watch boutiques (Terminal 3) at Changi Airport. As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates five duty free outlets- two in downtown Seoul and Jeju and three airports in Incheon, Jeju, and Gimpo. As The Shilla Duty Free began operating at Gimpo International Airport recently, it completed the “Duty Free Belt” connecting Korea’s three major gateway airports including Incheon, Jeju, and Gimpo. The store at Incheon Terminal 2 presents a “Beauty Paradise” to passengers with the retailer’s unrivalled beauty know-how on Cosmetics & Perfumes. The Shilla Duty Free is committed to growing its businesses globally, with downtown duty free stores in Phuket, Thailand, and Tokyo, Japan. With the initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free has become the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, and Hong Kong).
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