PRESS RELEASE

Singapore, 8 Jan 2015 – Did you know, your skin tone will naturally become darker and duller over time? Leading prestige skincare brand, SK-II unveils that women can change their skin destinies by achieving spotless, brighter, more radiant skin through its latest breakthrough science discovery – GenOptics, inspired by the science of genes and light. Inspired by this discovery, SK-II launches the latest addition to its award-winning whitening boutique – the NEW AurActivator Complete Correction Cream – through yet another “First-in-the-World” collaboration with Changi Airport Group and an inaugural partnership with Shilla Duty Free. For the very first time, SK-II has brought together two of its Brand Ambassadors, famous Malaysian film actress and pop singer, Lee Sinje and acclaimed Taiwanese-Canadian actor and model, Godfrey Gao in Singapore to spearhead the conversation around how ‘Skin Changes Destiny’. This is SK-II’s latest campaign to appreciate women for the relentless commitments they face and inspire them to #ChangeDestiny. Sinje and Godfrey gave their candid take on the pressures faced by men and women and how they overcame their personal challenges, as well as how skin played a role in changing their destiny. Guests were also privy to the celebrity duo’s beauty secrets as well as their resolutions for the year ahead. The second half of the session featured renowned celebrity make-up artist and skincare guru Larry Yeo, who treated guests to his veteran beauty secrets and shared how to achieve the hottest Spring/Summer ’15 looks with the AurActivator CC Cream. He also gave insight into how the breakthrough GenOptics science philosophy helps women bring out their aura glow.Through a three-fold action of providing immediate radiance on skin’s surface, targeting the inner layers of skin to reduce melanin and protecting the skin from UV damage with UV protection, the CC Cream is a truly holistic approach to skin brightening.