PRESS RELEASE

 UNLEASH THE POWER OF THE SK-II RADICAL NEW AGE (R.N.A.) ANTI-AGING SERIES WITH THE GLOBAL PREIMIERE OF THE NEW MAGNETIC BOOSTER AT SINGAPORE CHANGI AIRPORT

SK-II Unveils its Newest Skincare Innovation Exclusively at Changi Airport

Singapore, 30 June 2017 – As a companion to its award-winning anti-aging series – Radical New Age Power (R.N.A.), luxury skincare brand SK-II introduces the new Magnetic Booster, the latest skincare innovation that will power up your skincare routine. SK-II’s new Magnetic Booster will be officially unveiled with another First-In-The-World launch at The Shilla Duty Free at Singapore Changi Airport on 1 July, with an event to celebrate the global premiere happening on 7 July.

This global First in the World premiere will be attended by SK-II’s Shweta Sharma, Associate Director Travel Retail Global, the Shilla Duty Free’s Raelene Johnson, Head of Global Merchandise Division, Changi Airport Group’s Teo Chew Hoon, Senior Vice President, Airside Concession Division, valued customers, as well as top beauty media and leading digital influencers from Singapore and China.

POWER UP YOUR SKINCARE ROUTINE

Can your skin’s beauty get better even as you age?  Based on SK-II’s research[1], it has been proven that this can be true.

SK-II’s award winning anti-aging series consisting of the powerful trio –-the R.N.A Essence, R.N.A Cream and R.N.A Eye Cream, brings Pitera™ –– SK-II’s signature ingredient together with RNArchitect™ Complex[2] which helps to rebuild beauty from within[3] for younger-looking skin.

The new Magnetic Booster, developed based on SK-II’s anti-aging expertise, boasts a breakthrough Magnetic Micropulse Technology that delivers consistent yet gentle pulsations at 7000 magnetic vibrations per min with magnetism. This latest skincare innovation can power up your skincare routine and improve penetration 3 times better than finger application.

REVITALIZED SKIN FOR THE FREQUENT FLYER

To celebrate the brand’s ninth first-in-the-world launch with Changi Airport, SK-II invited top Chinese celebrity make-up artist and frequent collaborator, Wu Miao to host intimate sessions for top beauty media, influencers and valued customers at the SK-II PITERA Lounge at The Shilla Duty Free. Wu Miao, who is based in Beijing, is a highly respected beauty expert who was chosen as one of the top ten beauty bloggers by Weibo. Wu Miao is also a regular contributor to magazines like Marie Claire, SELF, OnlyLady and QQ Fashion.

The SK-II PITERA™ Lounge, which launched in October 2015, is the brand’s first and only lounge facility located in an airport and offers a first-class sanctuary for the sophisticated jet-setter to experience SK-II’s acclaimed skincare innovations through specially designed facial and massage services.

Wu Miao will be unveiling the SK-II Magnetic Booster to guests, sharing his thoughts on the latest breakthrough innovation.

He will also be sharing his expert tips and tricks to using the Magnetic Booster along with the R.N.A. Power Cream in addition to his favorite SK-II skincare regimen to power up the benefits. Wu Miao will also provide insight on his in-flight and travel skincare regimen by curating his own in-flight beauty essentials.

Guests will then be invited to personally experience the new Magnetic Booster and curate their very own in-flight beauty essentials, followed by a shopping tour at The Shilla Duty Free.

“We are again honored to be celebrating our ninth year of solid partnership with Changi Airport Group, and our fourth with The Shilla Duty Free with the First-In-The-World launch. We are excited to delight travelers with this exclusive access to our latest skincare innovation and for them to experience the power of the award-winning SK-II R.N.A. Power anti-aging range, now enhanced further, through the new Magnetic Booster.” – Ms Shweta Sharma,  Associate Director Travel Retail Global, P&G

“A beloved brand among our customers, SK-II has been an important partner to The Shilla Duty Free. With innovation after innovation, each of the brand’s first-in-the-world launches has helped us remain at the forefront of offering travellers highly-desired travel retail exclusives. With the new Magnetic Booster launch, we expect great excitement from our customers, who will be the first in the world to experience this skincare innovation when they shop at our Shilla Changi store.”  – Ms Raelene Johnson, Head of Global Merchandise Division, The Shilla Duty Free

“Changi’s passion for creating the best retail travel experience with our brands and partners has further solidified our position as a world-class shopping destination. Our longstanding partnership with SK-II in hosting yet another global premiere of its latest skincare innovation, will undoubtedly add value to the personalized and delightful shopping experience that we are committed to bringing our travellers.” –  Ms Teo Chew Hoon, Senior Vice President, Airside Concession Division, Changi Airport Group

Availability & Recommended Retail Price

The Magnetic Booster is now exclusively available at The Shilla Duty Free in Changi Airport at exclusive travel retail prices listed below. The Magnetic Booster will be sold in sets along with the R.N.A. Power Cream (80g) in the R.N.A. Power Magnetic Kit or with the R.N.A. Power Essence (50ml) in the R.N.A. Power Essence Magnetic Kit. The Magnetic Booster will be available at all SK-II counters island-wide from September onwards.

R.N.A. Power Magnetic Kit (R.N.A. Cream 80g + Magnetic Booster)  SGD200

R.N.A. Power Essence Magnetic Kit (R.N.A. Essence 50ml + Magnetic Booster)  SGD187

[1]P&G Study among 45 Japanese females aged 40 to 55 in Japan, 2011

[2] Concentrated PITERA™ with hydrolyzed soy and yeast protein

[3] Up to stratum corneum