PRESS RELEASE

THE SHILLA DUTY FREE IS THE EXCLUSIVE RETAILER OF L’OCCITANE’S CHINESE NEW YEAR LIMITED-EDITION SHEA BUTTER HAND CREAM

L’Occitane Shea Butter Hand Cream, in its limited-edition Chinese New Year packaging, will be exclusively available at The Shilla Duty Free Asia Pacific stores from January 2019.

SINGAPORE, January 2019 – This Lunar New Year, leading travel retailer, The Shilla Duty Free is launching the L’Occitane Chinese New Year Limited-Edition Shea Butter Hand Cream. The iconic hand cream, decked in an auspicious red packaging, is a perfect gift to spread the good fortune to your family and friends this festive season.

The L’Occitane Chinese New Year Limited-Edition Shea Butter Hand Cream will be exclusively available at The Shilla Duty Free Asia Pacific stores in Singapore, South Korea, and Hong Kong from January 2019, while stocks last.

INTRODUCING THE L’OCCITANE CHINESE NEW YEAR LIMITED-EDITION SHEA BUTTER HAND CREAM

Make this Lunar New Year extra special, and shower your loved ones with new blessings by gifting them the L’Occitane Chinese New Year Limited-Edition Shea Butter Hand Cream ($39)! With one sold every three seconds, this best-seller is a global favourite known to be power-packed with moisturising ingredients that promise a hydrating boost with every use.

Packaged in a tube, the hand cream is the perfect solution for cracked and chapped hands, as it moisturises without leaving any unpleasant oily traces. The Shea Butter Hand Cream is enriched with 20 percent organic Shea Butter, and blended with honey, almond and coconut oil – ingredients that promises to leave your hands soft and silky. A beauty must-have in every lady’s pouch, this hand cream will keep one’s hands feeling smooth and hydrated all day long.

“We are proud to launch the limited edition hand cream in a new festive packaging for Shilla’s global shoppers. This little miracle worker makes a thoughtful present for family and friends this Lunar New Year, as it comes dressed in the prettiest shade of red that symbolises good luck and fortune. It is also a great beauty companion to carry in the purse – with its lively colour and convenient packaging, ladies can go house-hopping in style and comfort during this festive period,” said Jenny Chung, L’Occitane Travel Retail Marketing Director.

“Shilla is thrilled to partner with L’Occitane to exclusively introduce the Chinese New Year Limited-Edition Shea Butter Hand Cream to the Asia Pacific travel retail markets. The collaboration is a wonderful opportunity for us to spread the good fortune to our travellers during this festive celebration. It is also our way of bringing fresh shopping experiences under our skincare category. With its vibrant packaging, this limited-edition hand cream will certainly capture the hearts of our customers and help to usher in a great start to the New Year.” says Ms. Raelene Johnson, Vice President of Global Merchandising Division, The Shilla Duty Free.

The L’Occitane Chinese New Year Limited-Edition Hand Cream ($39), is available exclusively at The Shilla Duty Free Singapore Changi Airport Store, and other The Shilla Duty Free Asia Pacific stores from 1 January 2019, while stocks last.

About The Shilla Duty Free

As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering over 1,300 world famous brands in fashion, jewellery, cosmetics, perfumes, watches, etc. In Korea, the travel retailer currently operates four duty free outlets- two in downtown Seoul and Jeju and two airports in Incheon and Jeju. The newly opened store at Incheon Terminal 2 presents a “Beauty Paradise” to passengers with the retailer’s unrivalled beauty know-how on Cosmetics & Perfumes. The Shilla Duty Free is committed to growing its businesses globally, with downtown duty free stores in Phuket, Thailand, and Tokyo, Japan. With the recent initiation of the Hong Kong International Airport PC/FA operation, The Shilla Duty Free is the first travel retailer to operate the Cosmetics & Perfumes category in three major hub airports in East Asia (Incheon, Changi, Hong Kong).

The Shilla Duty Free continues to enhance its duty free presence in Changi Airport. With up to 140 Cosmetics and Perfumes brands, The Shilla Duty Free boasts the largest collective beauty offering in Singapore with attractive prices up to 40% more affordable than in the city. The travel retailer also operates fashion boutiques in Changi Airport such as Bottega Veneta (Terminal 3), Victoria’s Secret, and two MAISON de CHRONUS watch boutiques (Terminal 3) at Changi Airport.